![]() To learn more about Capital Freight LLC, visit. Industry, but I honestly think you have to understand that drivers have all the “I understand that driver retention is a big concern in the Up with a 10-year career plan to help them get to where they want to be Nicole also told us that Capital Freight helps each driver come Sense to reward drivers and pay them higher amounts when the company isĭoing well. Mother listen to their drivers’ concerns and treat them well. Since Nicole and her mother founded Capital Freight, none of ![]() Them with some incentives for being gone. They’ll work harder for you if you provide We knew that was something we didn’t want to do with our company. It’s just unfortunate how drivers are often not paid well but areĮxpected to remain on the road for two to three weeks at the lowest rate per They were getting some of the lowest pay, even though rates had They felt like all anyoneĬared about was getting that load from point A to point B, and not really Hours were left or whether they needed to reset. They felt like no one cared about how many “My mom and herĬolleagues felt like they were treated like cattle, that they were just running ![]() Trucking was around the treatment of people,” Nicole said. “One way we thought we could differentiate ourselves in Get the business started and that she knew based on her mom’s experiences as aĭriver how she wanted to run the business. She told us that she used most of her savings to She saw how store shelves were bare and that rates per The Pandemic Push and Putting Drivers FirstĪccording to Nicole, the pandemic gave her a bit of a push I put my life savings into this and here we are.” We found out how hard it was out there, though, especially for African-American women. This is something I want to make sure that we do.’ I considered it a paid training and she worked for what I would now consider a competitor for a few months while I built the back end of our business, which put us in a really stable position. Every day, she came home and would say, ‘Hey, I’ve got to learn how to do this. Within a few months, she graduated and I said, ‘Mom, we’re going to open this trucking company, but I need you to go work for the big boys and really see what happens on that side of the world.’ She did exactly that. My mom is young and so she went to trucking school and got her CDL. I approached my mom and told her I needed her to go to trucking school. “I felt that I would be able to really come in and bring a lot of the skillset that I had used in the insurance industry to trucking and felt like I would be able to be a rock star in this industry. “I saw the difference that technology made in the insurance industry after 18 years,” Nicole said. Working in trucking, but recognized that technology is often being Burnt out by a demandingĬareer in the insurance industry, Nicole saw opportunity in trucking. As a result of her efforts, theīusiness doubled its profits from the previous year. She’d gained as an executive in the insurance industry to organize his fleet andĬreate some new processes in the business. Two years ago, Nicole had an opportunity to work with herĮx-boyfriend who had a small fleet of about 20 trucks. Trucking and logistics industries and the success she and her mother have ![]() Read on to learn more about Nicole’s introduction to the Prior to founding Capital Freight with her mother, Nicole worked for 18 years in the insurance industry in various roles, including a stint leading an insure-tech company. Before entering the trucking industry, Nicole’s mother Donna Sheppard, who is a co-founder of Capital Freight, owned and operated several businesses in Orlando, Fla. Nicole’s parents emigrated from Kingston, Jamaica, in 1983 and came to the United States with a dream of continuing their family legacy as entrepreneurs - and that they have. We recently had the good fortune to speak with Nicole Ward, co-founder and logistics director of Capital Freight LLC, an Atlanta-based trucking and logistics business. from company drivers, owner operators and fleet owners to freight brokers, 3PL Spotlight on Black professionals from across the trucking and logistics industries ![]() In honor of Black History Month, we’re shining a ![]()
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